Dr. Sestan’s breakthrough brought to light questions about the nature of death and consciousness. In anticipation of these ethical considerations, he engaged the BRAIN Initiative’s Neuroethics Working Group years prior to publishing his findings. He was lauded for these proactive efforts in Nature’s list of “Ten People Who Mattered in Science in 2019”. This ‘unforgettable’ experiment was also featured in the New York Times’ “What We Learned in Science News in 2019” list.